Fake Steve Jobs on the future of TV networks

Fake Steve is actually lucid here. In this age of fragmenting audiences and users consuming media on their own terms, this is an interesting and insightful look at how video content will be distributed in the future.

Excerpt:

You know what the new network is? It's me. I don't think people have quite figured this out yet, but just as Pixar was once a medical imaging company until I decided to make it into something completely different -- ie, the most important entertainment company of the 21st century -- so Apple is not really a computer company anymore, or even a consumer electronics company. We're a network. We take content and distribute it out to millions of people, who play it on handhelds (sold by me) and computer screens (ditto) and yes, maybe, sometimes, on actual TV sets. At one end of the value chain, the consumer end, people have already voted. They like my system better than yours.

At the other end it's trickier. We don't deal directly with the content producers. Instead, we have to deal with these network gatekeepers. But why? What value are they adding? As far as I can see the only thing the networks add is an extra step and a big scoop off the margin.

The producers of content don't like the TV network system but can't quite see the way across the divide into my digital world. Some musical artists, like Prince, are figuring it out, but they're isolated examples. Trust me, however, when I tell you that TV and movie people will figure it out too. These are not stupid people. And they are not un-greedy. Which means their desire for more money and more control and more freedom will lead them to apply their energy into figuring out how to get out of the plantation the TV networks have created for them. They will break free. Mark my words.

The talented ones will go first. Bad news for you, TV networks. You'll be stuck with the shittiest creators, the timid ones who don't dare cross the chasm. Your shows will get worse and worse. Your sitcoms will grow lamer, if that's possible. Your reality shows will grow stupider.