From the website for Jurong's new mall, JCube (emphasis theirs):
"And the name JCube, already reflects every bit of its role.
The ‘J’ stands for ‘Jurong’, the mall’s location in Jurong while ‘Cube’ epitomises the architectural concept of the mall - a six-sided development with façade walls designed to resemble an ice cube.
The name also connotes the mall’s multi-faceted offerings and the Juxtaposition of enJoyable shopping and sports in Jurong."
Wah, "enJoyable" also counted ah?
MethJnks thou art tryinJ too hard, Capitaland.