I am all for cervical cancer awareness but really? "Lift your skirt, save your life."?
While you are at it, why not "Open your legs, save your life."?
Or "Drop your panties, save your life."?
Or "Upskirt your downturn, save your life."?
The Chinese version isn't much better: 掀起你的裙子，挽救你的生命.
"From 1-31 May, free Pap smear screening for women (Singaporeans and Permanent residents) aged 25 and above will be offered at 178 participating clinics island-wide."