Apple had their Switch campaign, and now, alternative browsers to IE have theirs too.
Excerpt:
Ms. Sandlin is so devoted to [Firefox] that she has taped a note to her monitor warning guests not to click on the desktop shortcut to Internet Explorer. Do not touch the blue ‘E!’ the note says.
Update: For the curious, mr brown uses Safari very happily every day. Occasionally, he also uses Firefox for Mac when the silly Gmail doesn't want to load in Safari. For DBS Internet Banking, he is forced to use Netscape 7.02 ($!@*#). On his PC (strictly for gaming only, and never for real work), he runs Firefox, and bans anyone from launching IE because he hates running all the anti-spyware and anti-virus apps to clean his system out.