The rain could not stop our whole gin-gang from taking our lanterns out for a spin. This is where the HDB void deck becomes useful. Our only problem was an excited Faith, who liked the lanterns so much she wanted to grab a Barney one and tear him apart.
It is a good sign to see companies like Starhub using social media like Twitter to run contests. It means that what was considered fringe media is now mainstream.
But the flip side to this is that your contestants have to flood tweet DAILY with your hashtag and keyword to win.
If that is the way you want to get the word out, don't be surprised it has the opposite effect.
For one, your contestants may LOSE followers who are annoyed with your contestant's constant tweeting for the sake of tweeting to win. So instead of a viral effect, you get less buzz.
Secondly, if you annoy your contestants' followers, you will get a negative feeling about your campaign. You don't want your product or service to be remembered for encouraging annoying twitter spam, do you?
Tweeters build up trust with their community over time, and this kind of campaign sacrifices the goodwill built up for a short term gain of prize money.
The question to ask is, if I ask my contestants to tweet my message to their followers, what do their followers gain from it? If only the tweeter gains from it (like standing a chance to win a prize), then it's not TweetATreasure, it's TweetASpam.
It's amazing what people are willing to watch these days. A pop icon passes on before embarking on his massively sold out concert? No problem, we can make a movie out of his rehearsal footage.
Don't get me wrong, I think Michael Jackson's music rules but the mental image that came to mind was a celebrity corpse being bled for every last drop of golden blood they could get.
Our fascination is not confined to celebrity deaths. We are also, it seems, mad about celebrity weddings. At least that is what a local TV station believes. Apparently, the wedding of Fann Wong and Christopher Lee was THE Wedding of the Year.
Again, best wishes to the couple and all, but Wedding of the Year? (cont'd)