The FDAWU (Food, Drinks and Allied Workers' Union) produced this music video and dedicated it to the NTUC.
I am not sure if the video was being satirical or it is really asking workers to be "cheaper, better and faster".
According to this tweet, the FDAWU was merely echoing the NTUC's "call on all to get onboard CBF bandwagon".
CBF sounds like a Really Bad Word.