Latest CNNGo.com "Say What? with mrbrown" column: A close shave for the guy in the bear outfit
Singaporeans got worried when a video of a bear spotted at the Ulu Pandan area was uploaded to a, ahem, "citizen journalism" site.
The police looked into it, the zoo checked its own cages (nope, all our bears present and accounted for) and zoo staff were sent out with a tranquilizer rifle in case they had to put the bear to sleep.
As it turns out, The Ulu Pandan Bear was just a guerrilla marketing stunt for Philips shavers by their social media agency.
What were they planning to follow up with for their lady shavers? Send out a guy in a beaver suit?
I tried to think of the connection between the bear and the shaver, and came up with a few candidates:
1. A shave so comfortable, you'd think the shaver was bearly there.
2. Our shavers shave as close as your face can bear.
3. Our shavers are so good, they give you paws. (cont'd)