"Does lingerie ad show women in right light?" (photo credit: zeroex of hwz)
TODAY: The way I see it, lingerie ad well-shot, decent, Letter from Gary Ow
"I refer to Ms Grace Leong's letter, "Does lingerie ad show women in right light?" (Feb 16).
I have seen the ad she mentioned and, yes, it is in the right light, namely: Key, back and fill lighting.
The wattage of the lighting used in the photography of the model in question is probably about 2,000 watts and is usually sufficient for this sort of photography.
In short, the shot is well lit and the subject is in focus.
In response to her other question: Are there any decency guidelines for public advertisements to adhere to? In my opinion, it is a decent shot because the image is not blurred nor out-of-focus.
Ms Leong also mentions the ad being "strategically located". I believe, more to the point, the model's arms were strategically located, or the ad would cause accidents."