When I went to check out some of my favourite iPhoneographers on Instagram today, I found something curious by the very talented @aikbengchia.
The image itself was cool, and upon closer inspection, the "ground" was not what it seemed (you guess?).
On top of that, it seemed… incomplete. So I clicked around his Instagram stream and found that he had other similar images. And they carried the hashtag #neutrogena_ultra_sheer. Being very weak at resisting the lure of hashtags, I clicked. And found this:
"Cool!" I thought. But he wasn't done. It was a hashtag-in-progress. This was what I saw a few minutes later when I clicked the hashtag again:
Scrolling down, more the collage was revealed:
Right to the end:
Quietly, @aikbengchia had been uploading the pieces of this collage over the course of weeks, in the right sequence, and in one fell swoop, hashtagged them into this lovely collage. Like an Instagram photo flash mob.
Then hours later, the hashtag was removed, and like a flash mob, the images dispersed.
Very nicely played, dude. Very nicely played.